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Real-time analysis at a glance

The statistics under this option provide information about the origin and behaviour of visitors, along with an overview of the last visitors to the website.

  • Visit Overview
    This page provides an overview of the number of visitors to the website within a specific period. An overview can be selected for a single day (00:00-23:59) or over several days. The data is output in the form of a diagram and a table.

  • Visitor Details
    This page provides an overview of visitors who are currently viewing and, of course, who have viewed something in the past, on this website. The information is presented in tabular form and contains data about when the user visited the page, how many pages he viewed (PI), whether he visited the page in the past, and who the user is.
    If the visitor is not visiting the page for the last time, a button appears in the column 'Returning Visitors' (). Clicking this displays further information on this user and his earlier visits. You can receive further information and a display of which pages the user has visited by clicking his domain name/IP address in the 'Origin' column.

  • Returning Visitors
    This page provides an overview of whether visitors have come to the website for the first time or not. The information is presented in the form of a diagram and a table.

    A period can be selected in the 'Returned' dropdown menu and you can check within this time period whether a visitor has already visited the website or not. This menu only determines the period used for checking whether the user has visited the page more than once.
    The 'Returned' dropdown menu has nothing to do with the period used for selecting the visitors to be checked (via the calendar).


    A screenshot of the diagram can be seen below:

  • Visits by Country
    This page provides an overview of the countries where the visitors come from. The information is presented in the form of a diagram and a table. Clicking the () button in the 'Pos' column lists the last visitors from this country. Clicking the country flag in the 'Countries' column further refines the display and shows the regions of the selected country from which visitors originate.

    A screenshot of the diagram can be seen below:



  • Visits by Region
    This page provides an overview by region of the visitor's origin. The information is presented in the form of a diagram and a table. Clicking the () button in the 'Pos' column lists the last visitors from this region. Clicking the name of the region in the 'Regions' column further refines the display and shows a breakdown of the visitor's origin by city within the region selected.

    A screenshot of the diagram can be seen below:



  • Visits by City
    This page provides an overview of the cities from which visitors to the website hail. The information is presented in the form of a diagram and a table. Clicking the () button in the 'Pos' displays the last visitors from this city.

    A screenshot of the diagram can be seen below:



  • Visits by Domain
    This page provides an overview of the domains from which visitors to the website have come. The information is presented in the form of a diagram and a table. Clicking the () button in the 'Pos' column lists the last visitors with the selected domain extension.

    A screenshot of the diagram can be seen below:



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Geo-Overlay

    This page provides an overview of continents from which the visitors originate. The information is presented in the form of a map and a table. By clicking a continent on the map, you can zoom in to see the continent's countries. By clicking one of the countries, you can zoom further in and see an overview of the regions. By clicking on one of the regions it is possible to get information about the individual cities. These are then displayed by the statistic "Visits by City".The zoom function is only available for continents, countries and regions of actual visitors.

    • This zoom level provides an overview of the continents.




    • This zoom level provides an overview of the individual countries.

      • This zoom level provides an overview of the individual regions.

       
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      Origin

        The statistics for this menu item provide information about how the visitors arrived to the website and by what means.

        • ISPs
          This page provides an overview of which providers the visitors use. The information is presented in the form of a diagram and a table. Clicking the () button in the 'Pos' column lists the last visitors who have used this Internet provider.

          A screenshot of the diagram can be seen below:



        • Referrers
          This page provides an overview of the websites from which the visitors have come. The information is presented in the form of a diagram and a table. Clicking the () button in the 'Pos' column lists the last visitors who have arrived from this website. Clicking the link in the 'Referrers' column will direct you to this page.

          A screenshot of the diagram can be seen below:



        • Search Engines

          This page provides an overview of the search engines the visitors used to land on the website. The information is presented in the form of a diagram and a table. Clicking the () button in the 'Pos' column lists the last visitors who have come to the website via this search engine. Using the 'All', 'Internal' and 'External' buttons, it is possible to select whether all the search engines should be displayed, just the internal ones or just the external ones. To distinguish between internal and external search engines, internal search engines firstly have to be set up in the 'Configuration – Setup – Internal Search' menu.

          A screenshot of the diagram can be seen below:



        • Search Phrases
          This page provides an overview of search phrases visitors have used to find the website. The information is presented in the form of a diagram and a table. Clicking the () button in the 'Pos' column lists the last visitors who have landed on the website using this search phrase. Using the 'All', 'Internal' and 'External' buttons, it is possible to select whether the search phrases of all search engines should be displayed, only the internal ones or only the external ones. To distinguish between internal and external search engines, internal search engines firstly have to be set up in the 'Configuration – Setup – Internal Search' menu. The 'on' and 'off' option button causes search phrases that are identical but are written differently (e.g. different case) to be grouped together or not.

          A screenshot of the diagram can be seen below:

        • Search Words
          This page provides an overview of the search words visitors have used to find the website. The information is presented in the form of a diagram and a table. Clicking the () button in the 'Pos' column lists the last visitors who have come to the website via these search words. Using the 'All', 'Internal' and 'External' buttons, it is possible to select whether the search words of all search engines, only the internal or only the external ones should be displayed. To distinguish between internal and external search engines, internal search engines firstly have to be set up in the 'Configuration – Setup – Internal Search' menu. The 'on' and 'off' option button causes search words that are identical but are written differently (e.g. different case) to be grouped together or not.

          A screenshot of the diagram can be seen below:



        • Robots Overview
          This page provides an overview of the robots that have visited the website. The information is presented in the form of a diagram and a table. Clicking the link in the 'Robot visits' column gives you an overview of when robots have visited the website.

          A screenshot of the diagram can be seen below:



        • Robots Visits
          This page provides an overview of the date and time when a robot has visited the website. The information is presented in the form of a diagram and a table. Clicking the link in the 'Robot' column displays more detailed information on the robot and the page on which it was found.

          A screenshot of the diagram can be seen below:



        • Robot Page Visits
          This page provides an overview of the pages of the website that a robot has visited. The information is presented in the form of a table. Clicking the () button in the 'Pos' column lists the times at which a robot has visited this page.

          A screenshot of the diagram can be seen below:



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        Trends

          This page provides an overview of visitor behaviour on the website. What follows is an explanation of the individual information displayed:

          • Visits
            Provides an overview of how many visitors have already been to the website today, how many visited yesterday and a forecast is generated of how many might still visit today.

          • Returning visitors
            Are visitors who are not visiting for the first time. This is also divided into three areas: today, yesterday and forecast.

          • Bounced visits
            Are visitors who closed the website again immediately after opening it. This too is divided into three areas: today, yesterday and forecast.

          • Page impressions
            Provides an overview of how many pages have been viewed on the website. This in turn is divided into three areas: today, yesterday and forecast.

          • Duration/Visit
            Provides information about the average amount of time an individual visitor has spent on the page.

          • PIs/Visit

            Provides information on how many pages a visitor views on average. For the last two points (duration and PIs/visitor) there is only information about today and yesterday.

          • Ad Value

            Provides information about the advertising value of the website, showing the value for today and forecasts for a short-term and long-term period. It is possible to adjust the value of the page individually. This is carried out under the option 'Configuration – Setup – Count Server'.

            All sections of the overall statistics described above also give you the option of displaying the trend. This indicates how visitor behaviour is developing. A forecast is also given for a short-term or long-term period. The results are shown with arrows (green = positive, red = negative).

            The last section provides an overview of information on visitor behaviour since the start of record-taking. In addition to the information described above, there are further statistics here on the points Visits/Day and Duration/Page that detail how many visitors have visited the page on that day or how long they spent on a page.

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          Duration

            Diese Auswertung gibt einen Überblick über die Verweildauer auf einer Seite pro Besucher auf einer Seite für einem ausgewählten Zeitraum.

            • Duration per Page
              This page provides an overview of the entire duration on a page for the selected period. The information is presented in the form of a diagram and a table. Clicking the () button in the 'Pos' column lists the last visitors to the selected page.

              A screenshot of the diagram can be seen here:




            • Duration per Visit

              This page provides an overview of the average duration on a page per visit for the selected period. The information is presented in the form of a diagram and a table. Clicking the () button in the 'Pos' column lists the last visitors to the selected page.

              A screenshot of the diagram can be seen here:



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            Overlay-Analysis

              This visualisation feature is a function that is placed like a slide over the website to display the usage behaviour graphically on the page. Thanks to the direct visualisation of the results, the user can intuitively record important web controlling data. With clickmap overlay, the usage frequency of active elements such as forms, links or buttons is displayed as a transparent overlay of graphics or text directly on the website. This tool lets you see at a glance, for example, when a teaser is particularly effective, which links catch on less with visitors and what impact changes in navigation have on user behaviour. This innovative visualisation tool is an optimum addition to workflow analyses and visitor questionnaires and replaces expensive and time-consuming usability studies.

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