The Pixel-Code
Information about the visitors is collected with a so-called pixel-code. A pixel-code is a 1x1-pixel transparent graphic that is integrated, completely invisibly, on the website. As soon as the user visits the website, the pixel-code is loaded automatically. This information is analysed by us and expressed as statistics.
This method has decisive benefits compared with other analyses that depend on server-based data. Using the pixel-code method, data is captured via the user's browser, which gives a significantly more accurate picture of the visitor. In this way, it is possible to analyse clickpaths, establish whether these are returning visitors, monitor actions within an application and much more. This data is saved in an SQL database and can be used later for any form of analysis.
The pixel-code is specific to each website. It delivers information about visitor behaviour relative to a particular website. In other words, the tracking code (the individual 'pixel-code') is intended for a specific website. If you are operating several websites, the pixel-code must always be adjusted accordingly, as otherwise incorrect results may be obtained. Of course, it may be that you want to analyse several different websites using the same pixel-code. In this case, you have to make sure that the pixel-code is handled as one website in the statistics.