Configuring the pixel-code
All the parameters of the pixel-code are described in this section. The code can vary depending on the website’s underlying technology; the parameters, however, are the same. Examples that show the complete code can be found in the installation instructions or in the downloadable code under 'Configuration – Pixel-Code'. The following details are given for your information. They are not required for a simple installation.
| Parameter: | Description |
|---|---|
| "wm_custnum" | = [Customer number] This parameter gives the customer number for a specific website. If the code has been downloaded as described in the installation instructions, the personal customer number is already entered. |
| "wm_page_name" | = [Page name] This parameter should contain information about the accessed page. The allocation of names is described in the section Configuring the pixel-codeIntegrating the pixel-code. |
| "wm_group_name" | = [Group name] This parameter should contain information about the group to which the accessed page belongs. The allocation of names is described in the section Integrating the pixel-code. |
| "wm_milestone" | = [Milestone] This parameter should contain the name of the milestone. The allocation of names is described in the section Integrating the pixel-code. |
| "wm_campaign" | = [Campaign] This parameter should contain the name of the campaign. The allocation of names is described in the section Integrating the pixel-code. |
| "wm_version" | = [Version number of the pixel-code] This parameter should contain the version number of the pixel-code. |
| "wm_js" | = [0/1] This parameter should indicate whether the visitor has enabled JavaScript or not. The value is normally determined automatically. |
| "wm_jv" | = [0/1] This parameter should indicate whether the visitor has enabled Java or not. The value is normally determined automatically. |
| "wm_resolution" | = [Screen resolution in pixels] This parameter should indicate the visitor's screen resolution. The value is normally determined automatically. |
| "wm_color_depth" | = [Colour depth] This parameter should indicate the colour depth of the visitor’s computer. The value is normally determined automatically. |
| "wm_plugin_list" | = [Plugin list] This parameter should contain a list of the plugins the visitor has installed. These values are normally determined automatically. |
| "wm_referrer" | = [Previous URL] This parameter should contain the page from which the visitor has come (referrer). The value is normally determined automatically. |
| "wm_cd1, (cd2...)" | = [ClickData] Optional additional information about a click. |
| "wm_ud1, (ud2...)" | = [UserData] Optional additional information about a user. |