Tracking Ebay transactions

To integrate the pixel-code in eBay, the code under 'Configuration – Pixel-Code – Description' will have to be copied. Where JavaScript is not permitted, only the code that lies between the two <noscript> tags has to be copied (only the code in between, without the <noscript> tags).

This copied code now has to be inserted into the description of the item up for sale. 'HTML' has to be selected for the description. The wm_page_name and wm_group_name parameters still have to be configured and appended to the URL. For this, see the description in Integrating the pixel-code, section 'Advanced installation for non-Flash-based websites').

The fact that JavaScript and other script languages are not permitted – or are permitted only under certain conditions – means that only a limited analysis is possible. Although you can execute JavaScript when you are 'ID Verified' by eBay, the conditions for use nevertheless prohibit sending information to external parties. If, however, the code does have to be inserted with JavaScript elements, the code must be configured as described in Integrating the pixel-code. The configured code is then integrated into the HTML part of the description, as described in this section.

The conditions for use with respect to script languages can be referenced at the following address:

http://pages.ebay.de/help/sell/skriptsprachen_hilfe.html

Tracking can of course also be used with eBay online shops. The tracking of campaigns and milestones and e-commerce tracking are of particular interest here. For information on configuring tracking options, see 'Configuring campaign and milestone tracking' and 'Configuring e-commerce/shopping cart tracking'.

Example
You want to sell an item on eBay. When setting up the auction, you have to give a description of the item. The pixel-code should be inserted as this point. If the pixel-code is restricted to HTML (excluding JavaScript), not all features for tracking your visitors will be available. Nevertheless, a considerable amount of useful information can be collected. For an eBay online shop it would be possible, for example, to use campaign and milestone tracking to determine at what points most visitors cancel a purchase transaction.

Example

You want to sell an item on eBay. When setting up the auction, you have to give a description of the item. The pixel-code should be inserted as this point.

If the pixel-code is restricted to HTML (excluding JavaScript), not all features for tracking your visitors will be available.

Nevertheless, a considerable amount of useful information can be collected. For an eBay online shop it would be possible, for example, to use campaign and milestone tracking to determine at what points most visitors cancel a purchase transaction.

HELP

Tracking Ebay transactions