You know that SEO can drive highly-targeted traffic with a great ROI. But how do you convince everyone else in your organization to invest in search engine optimization? Find out how a marketer persuaded a multinational firm to... [more]

How can you see where you are going if you can't see?Use tracking and stats to help you during financial downturns.   Use facts and reliable information to make better decisions: how and where to allocate budgets and... [more]

Speed will be part of the quality score impacting one's keyword buys in Google's AdWords service, with Google now showing landing page load times in the AdWords interface. Coming to the AdWords keyword diagnostic section near... [more]

Google Analytics is reporting a data processing error from April 30th to May 5th. In addition they have lost a small percentage of data in the area of e-commerce reporting that is not recoverable. This is what Google says:... [more]

The update will be done from friday, 4 of april 20:00h till monday, 7. of april 8:00h. In this period, short blackouts of the tracking may occur. We try to keep them as short as possible. If you have any questions, feel free to... [more]